Database Marketing Analyzing and Managing Customers /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY :
Springer New York,
2008.
|
| Series: | International Series in Quantitative Marketing,
18 |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-0-387-72579-6 |
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| 100 | 1 | |a Blattberg, Robert C. | |
| 245 | 1 | 0 | |a Database Marketing |h [electronic resource] : |b Analyzing and Managing Customers / |c by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. |
| 260 | |a New York, NY : |b Springer New York, |c 2008. | ||
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| 490 | 0 | |a International Series in Quantitative Marketing, |x 0923-6716 ; |v 18 | |
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| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Technology. | |
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| 650 | 2 | 4 | |a Marketing. |
| 650 | 2 | 4 | |a Management/Business for Professionals. |
| 650 | 2 | 4 | |a Technology Management. |
| 700 | 1 | |a Kim, Byung-Do. | |
| 700 | 1 | |a Neslin, Scott A. | |
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