Advertising : concepts and strategies /
Gorde:
| Egile nagusia: | |
|---|---|
| Beste egile batzuk: | |
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
New York :
Random House,
c1980.
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| Gaiak: | |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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Antzeko izenburuak: Advertising :
- Advertising : concepts and strategies /
- Underdog advertising proven principles to compete and win against the giants in any industry /
- The (un) common sense of advertising : getting the basics right /
- Advertising and promotion : an integrated marketing communications perpective /
- Advertising and promotion : an integrated marketing communications perspective /
- Beyond advertising : creating value through all customer touchpoints /