Cita APA (7a ed.)
Gilson, C., & Berkman, H. W. (1980). Advertising: Concepts and strategies. Random House.
Cita Chicago Style (17a ed.)
Gilson, Christopher, y Harold W. Berkman. Advertising: Concepts and Strategies. New York: Random House, 1980.
Cita MLA (9a ed.)
Gilson, Christopher, y Harold W. Berkman. Advertising: Concepts and Strategies. Random House, 1980.
Precaución: Estas citas no son 100% exactas.