The customer century : lessons from world class companies in integrated marketing and communications /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
c2000.
|
| Subjects: | |
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| 100 | 1 | |a Grönstedt, Anders. | |
| 245 | 1 | 4 | |a The customer century : |b lessons from world class companies in integrated marketing and communications / |c Anders Gronstedt. |
| 260 | |a New York : |b Routledge, |c c2000. | ||
| 300 | |a xiii, 238 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Business communication |x Case studies. | |
| 650 | 0 | |a Communication in management |x Case studies. | |
| 650 | 0 | |a Consumer satisfaction |x Case studies. | |
| 650 | 0 | |a Marketing |x Case studies. | |
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