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The customer century : lessons from world class companies in integrated marketing and communications /

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Furkejuvvon:
Váldodahkki: Grönstedt, Anders
Materiálatiipa: Girji
Giella:eaŋgalasgiella
Almmustuhtton: New York : Routledge, c2000.
Fáttát:
Business communication > Case studies.
Communication in management > Case studies.
Consumer satisfaction > Case studies.
Marketing > Case studies.
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Olgguldas hápmi:xiii, 238 p. : ill. ; 24 cm.
Bibliografiija:Includes bibliographical references and index.
ISBN:0415921996 (cloth)

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