The customer century : lessons from world class companies in integrated marketing and communications /

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Bibliographic Details
Main Author:	Grönstedt, Anders
Format:	Book
Language:	English
Published:	New York : Routledge, c2000.
Subjects:	Business communication > Case studies. Communication in management > Case studies. Consumer satisfaction > Case studies. Marketing > Case studies.
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Nairobi Campus: Open Shelves

Holdings details from Nairobi Campus: Open Shelves
Call Number:	PZ1.L6
Barcode BK038898	Available Place a Hold