The customer century : lessons from world class companies in integrated marketing and communications /

Saved in:
Bibliographic Details
Main Author: Grönstedt, Anders
Format: Book
Language:English
Published: New York : Routledge, c2000.
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xiii, 238 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0415921996 (cloth)