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The customer century : lessons from world class companies in integrated marketing and communications /

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Main Author: Grönstedt, Anders
Format: Book
Language:English
Published: New York : Routledge, c2000.
Subjects:
Business communication > Case studies.
Communication in management > Case studies.
Consumer satisfaction > Case studies.
Marketing > Case studies.
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Physical Description:xiii, 238 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0415921996 (cloth)

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