The customer century : lessons from world class companies in integrated marketing and communications /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
Routledge,
c2000.
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Subjects: | |
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Physical Description: | xiii, 238 p. : ill. ; 24 cm. |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 0415921996 (cloth) |