The customer century : lessons from world class companies in integrated marketing and communications /

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Bibliografiske detaljer
Hovedforfatter:	Grönstedt, Anders
Format:	Bog
Sprog:	engelsk
Udgivet:	New York : Routledge, c2000.
Fag:	Business communication > Case studies. Communication in management > Case studies. Consumer satisfaction > Case studies. Marketing > Case studies.
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The customer century : lessons from world-class companies in integrated marketing and communications / af Gronstedt, Anders

Udgivet 2000.

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