The customer century : lessons from world class companies in integrated marketing and communications /

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Dades bibliogràfiques
Autor principal:	Grönstedt, Anders
Format:	Llibre
Idioma:	anglès
Publicat:	New York : Routledge, c2000.
Matèries:	Business communication > Case studies. Communication in management > Case studies. Consumer satisfaction > Case studies. Marketing > Case studies.
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The customer century : lessons from world-class companies in integrated marketing and communications / per Gronstedt, Anders

Publicat 2000.

Llibre