Contemporary advertising and integrated marketing communications /

"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces a...

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主要な著者: Weigold, Michael F (著者), Arens, William F (著者)
フォーマット: 図書
言語:英語
出版事項: New York, NY : McGraw Hill LLC, 2024
版:17th ed
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Contemporary advertising and integrated marketing communications / 著者: Arens, William F.

出版事項 2013.
図書
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Contemporary advertising : and integrated marketing communications / 著者: Arens, William F.

出版事項 c2011.
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