Contemporary advertising and integrated marketing communications /

"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces a...

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Bibliografiske detaljer
Main Authors: Weigold, Michael F (Author), Arens, William F (Author)
Format: Bog
Sprog:engelsk
Udgivet: New York, NY : McGraw Hill LLC, 2024
Udgivelse:17th ed
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Contemporary advertising and integrated marketing communications / af Weigold, Michael F, Arens, William F

Udgivet 2024
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Contemporary advertising and integrated marketing communications / af Arens, William F.

Udgivet 2013.
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Contemporary advertising and integrated marketing communications / af Arens, William F.

Udgivet 2013.
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Contemporary advertising : and integrated marketing communications / af Arens, William F.

Udgivet c2011.
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Contemporary advertising : and integrated marketing communications / af Arens, William F.

Udgivet c2011.
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