Contemporary advertising and integrated marketing communications /
"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces a...
Պահպանված է:
| Հիմնական հեղինակներ: | , |
|---|---|
| Ձևաչափ: | Գիրք |
| Լեզու: | անգլերեն |
| Հրապարակվել է: |
New York, NY :
McGraw Hill LLC,
2024
|
| Հրատարակություն: | 17th ed |
| Խորագրեր: | |
| Ցուցիչներ: |
Չկան պիտակներ, Եղեք առաջինը, ով նշում է այս գրառումը!
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MARC
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| 100 | 1 | |a Weigold, Michael F |e author. | |
| 245 | 1 | 0 | |a Contemporary advertising and integrated marketing communications / |c by Michael F. Weigold, William F. Arens. |
| 250 | |a 17th ed | ||
| 260 | |a New York, NY : |b McGraw Hill LLC, |c 2024 | ||
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| 300 | |a xxxi, 704 p | ||
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| 500 | |a Includes index. | ||
| 520 | |a "The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"-- |c Provided by publisher. | ||
| 650 | 0 | |a Advertising. | |
| 700 | 1 | |a Arens, William F |e author. | |
| 776 | 0 | 8 | |i Online version: |a Arens, William F. |t Contemporary advertising and integrated marketing communications |b Seventeenth edition. |d New York, NY : McGraw Hill LLC, [2024] |z 9781266854781 |w (DLC) 2022043411 |
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