Cita APA (7a ed.)
Weigold, M. F., & Arens, W. F. (2024). Contemporary advertising and integrated marketing communications (17th ed.). McGraw Hill LLC.
Cita Chicago Style (17a ed.)
Weigold, Michael F., y William F. Arens. Contemporary Advertising and Integrated Marketing Communications. 17th ed. New York, NY: McGraw Hill LLC, 2024.
Cita MLA (9a ed.)
Weigold, Michael F., y William F. Arens. Contemporary Advertising and Integrated Marketing Communications. 17th ed. McGraw Hill LLC, 2024.
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