Style de citation APA (7e éd.)
Weigold, M. F., & Arens, W. F. (2024). Contemporary advertising and integrated marketing communications (17th ed.). McGraw Hill LLC.
Style de citation Chicago (17e éd.)
Weigold, Michael F., et William F. Arens. Contemporary Advertising and Integrated Marketing Communications. 17th ed. New York, NY: McGraw Hill LLC, 2024.
Style de citation MLA (9e éd.)
Weigold, Michael F., et William F. Arens. Contemporary Advertising and Integrated Marketing Communications. 17th ed. McGraw Hill LLC, 2024.
Attention : ces citations peuvent ne pas être correctes à 100%.