Contemporary advertising and integrated marketing communications /

"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces a...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Weigold, Michael F (Egilea), Arens, William F (Egilea)
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: New York, NY : McGraw Hill LLC, 2024
Edizioa:17th ed
Gaiak:
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Deskribapena
Gaia:"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
Alearen deskribapena:Includes index.
Deskribapen fisikoa:xxxi, 704 p
ISBN:9781266077098