Contemporary advertising and integrated marketing communications /
"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces a...
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| Main Authors: | , |
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| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
New York, NY :
McGraw Hill LLC,
2024
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| Edição: | 17th ed |
| Assuntos: | |
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| Resumo: | "The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"-- |
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| Descrição do item: | Includes index. |
| Descrição Física: | xxxi, 704 p |
| ISBN: | 9781266077098 |