Contemporary advertising and integrated marketing communications /

"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces a...

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Главные авторы: Weigold, Michael F (Автор), Arens, William F (Автор)
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Язык:английский
Опубликовано: New York, NY : McGraw Hill LLC, 2024
Редактирование:17th ed
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Итог:"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
Примечание:Includes index.
Объем:xxxi, 704 p
ISBN:9781266077098