Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /

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Bibliographic Details
Main Authors: Smith, Kerry, 1963- (Author), Hanover, Dan, 1973- (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, [2016]
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Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:1 online resource (227 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781119145882 (e-book)