Smith, K., & Hanover, D. (2016). Experiential marketing: Secrets, strategies, and success stories from the world's greatest brands. John Wiley & Sons.
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Cita Chicago (17th ed.)
Smith, Kerry, i Dan Hanover. Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands. Hoboken, New Jersey: John Wiley & Sons, 2016.
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Cita MLA (9th ed.)
Smith, Kerry, i Dan Hanover. Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands. John Wiley & Sons, 2016.
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