Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons,
[2016]
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 001 | ebr11189931 | ||
| 003 | MiAaPQ | ||
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| 007 | cr cn||||||||| | ||
| 008 | 160111t20162016njuad ob 001 0 eng|d | ||
| 020 | |z 9781119145875 (cloth) | ||
| 020 | |z 9781119176688 | ||
| 020 | |a 9781119145882 (e-book) | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.127 |b .S65 2016eb | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 100 | 1 | |a Smith, Kerry, |d 1963- |e author. | |
| 245 | 1 | 0 | |a Experiential marketing : |b secrets, strategies, and success stories from the world's greatest brands / |c Kerry Smith, Dan Hanover. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, |c [2016] | |
| 264 | 4 | |c �2016 | |
| 300 | |a 1 online resource (227 pages) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Target marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Hanover, Dan, |d 1973- |e author. | |
| 776 | 0 | 8 | |i Print version: |a Smith, Kerry. |t Experiential marketing : secrets, strategies, and success stories from the world's greatest brands. |d Hoboken, New Jersey : John Wiley & Sons, [2016] |z 9781119176688 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=11189931 |z An electronic book accessible through the World Wide Web; click to view |
| 999 | |c 194808 |d 194808 | ||