The brand gym a practical workout to gain and retain brand leadership /

"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will...

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Dettagli Bibliografici

Autore principale:	Taylor, David, 1964-
Ente Autore:	ebrary, Inc
Altri autori:	Nichols, David, 1967-
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	Chichester, U.K. : Wiley, 2010.
Edizione:	2nd ed.
Soggetti:	Brand name products. Product management. Electronic books.
Accesso online:	An electronic book accessible through the World Wide Web; click to view
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