The brand gym a practical workout to gain and retain brand leadership /

"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will...

Полное описание

Библиографические подробности

Главный автор:	Taylor, David, 1964-
Соавтор:	ebrary, Inc
Другие авторы:	Nichols, David, 1967-
Формат:	Электронный ресурс eКнига
Язык:	английский
Опубликовано:	Chichester, U.K. : Wiley, 2010.
Редактирование:	2nd ed.
Предметы:	Brand name products. Product management. Electronic books.
Online-ссылка:	An electronic book accessible through the World Wide Web; click to view
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!