The brand gym a practical workout to gain and retain brand leadership /
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Work...
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, U.K. :
Wiley,
2010.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 0000134222 | ||
| 005 | 20171002061246.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 100312s2010 enka sb 001 0 eng d | ||
| 010 | |z 2010008440 | ||
| 020 | |z 9780470686195 (hbk.) | ||
| 020 | |z 0470686197 (hbk.) | ||
| 020 | |z 9780470665046 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10469803 | ||
| 035 | |a (OCoLC)698912588 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD69.B7 |b T39 2010eb |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 100 | 1 | |a Taylor, David, |d 1964- | |
| 245 | 1 | 4 | |a The brand gym |h [electronic resource] : |b a practical workout to gain and retain brand leadership / |c David Taylor and David Nichols. |
| 250 | |a 2nd ed. | ||
| 260 | |a Chichester, U.K. : |b Wiley, |c 2010. | ||
| 300 | |a xiv, 239 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- |c Provided by publisher. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Product management. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Nichols, David, |d 1967- | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10469803 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 123371 |d 123371 | ||