The brand gym a practical workout to gain and retain brand leadership /

"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Taylor, David, 1964-
Erakunde egilea: ebrary, Inc
Beste egile batzuk: Nichols, David, 1967-
Formatua: Baliabide elektronikoa eBook
Hizkuntza:ingelesa
Argitaratua: Chichester, U.K. : Wiley, 2010.
Edizioa:2nd ed.
Gaiak:
Sarrera elektronikoa:An electronic book accessible through the World Wide Web; click to view
Etiketak: Etiketa erantsi
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Deskribapena
Gaia:"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--
Deskribapen fisikoa:xiv, 239 p. : ill.
Bibliografia:Includes bibliographical references and index.