A/B testing the most powerful way to turn clicks into customers /
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| Hovedforfatter: | |
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| Institution som forfatter: | |
| Andre forfattere: | , |
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
Hoboken :
Wiley,
2013.
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| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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Indholdsfortegnelse:
- How A/B testing helped win the White House-- twice
- What to test
- Refine, explore, and refine
- Less is more : reduce choices
- Conclusion
- Acknowledgements.