A/B testing the most powerful way to turn clicks into customers /

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Bibliografske podrobnosti
Glavni avtor: Siroker, Dan
Korporativna značnica: ebrary, Inc
Drugi avtorji: Koomen, Pete, 1982-, Harshman, Cara
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: Hoboken : Wiley, 2013.
Teme:
Online dostop:An electronic book accessible through the World Wide Web; click to view
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010 |z  2013016038 
020 |z 9781118536094 (cloth) 
020 |z 9781118659175 (e-book) 
035 |a (CaPaEBR)ebr10748701 
035 |a (OCoLC)843785578 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HD58.9  |b .S5447 2013eb 
082 0 4 |a 658.8/3402854678  |2 23 
100 1 |a Siroker, Dan. 
245 1 0 |a A/B testing  |h [electronic resource] :  |b the most powerful way to turn clicks into customers /  |c Dan Siroker, Pete Koomen, with Cara Harshman. 
260 |a Hoboken :  |b Wiley,  |c 2013. 
300 |a vi, 202 p. :  |b ill. (chiefly col.) 
500 |a Includes index. 
505 0 |a How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Organizational effectiveness. 
650 0 |a Multimedia systems  |x Social aspects. 
650 0 |a Application software  |x Testing. 
655 7 |a Electronic books.  |2 local 
700 1 |a Koomen, Pete,  |d 1982- 
700 1 |a Harshman, Cara. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10748701  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 162462  |d 162462