A/B testing the most powerful way to turn clicks into customers /
Guardat en:
| Autor principal: | |
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| Autor corporatiu: | |
| Altres autors: | , |
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Hoboken :
Wiley,
2013.
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| Matèries: | |
| Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
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Taula de continguts:
- How A/B testing helped win the White House-- twice
- What to test
- Refine, explore, and refine
- Less is more : reduce choices
- Conclusion
- Acknowledgements.