A/B testing the most powerful way to turn clicks into customers /

Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Siroker, Dan
Korporativna značnica: ebrary, Inc
Drugi avtorji: Koomen, Pete, 1982-, Harshman, Cara
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: Hoboken : Wiley, 2013.
Teme:
Online dostop:An electronic book accessible through the World Wide Web; click to view
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Kazalo:
  • How A/B testing helped win the White House-- twice
  • What to test
  • Refine, explore, and refine
  • Less is more : reduce choices
  • Conclusion
  • Acknowledgements.