A/B testing the most powerful way to turn clicks into customers /

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Bibliografiske detaljer
Hovedforfatter: Siroker, Dan
Institution som forfatter: ebrary, Inc
Andre forfattere: Koomen, Pete, 1982-, Harshman, Cara
Format: Electronisk eBog
Sprog:engelsk
Udgivet: Hoboken : Wiley, 2013.
Fag:
Online adgang:An electronic book accessible through the World Wide Web; click to view
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Indholdsfortegnelse:
  • How A/B testing helped win the White House-- twice
  • What to test
  • Refine, explore, and refine
  • Less is more : reduce choices
  • Conclusion
  • Acknowledgements.