Visionary pricing reflections and advances in honor of Dan Nimer /
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| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley [England] :
Emerald Group Pub.,
2012.
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| Edition: | 1st ed. |
| Series: | Advances in business marketing & purchasing,
v. 19 |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- section 1. Dan Nimer
- section 2. Pricing, strategy, and competitive advantage
- section 3. The defining role of value in pricing
- section 4. Pricing capability and pricing innovation.