Visionary pricing reflections and advances in honor of Dan Nimer /
Furkejuvvon:
| Searvvušdahkki: | |
|---|---|
| Eará dahkkit: | , |
| Materiálatiipa: | Elektrovnnalaš E-girji |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Bingley [England] :
Emerald Group Pub.,
2012.
|
| Preanttus: | 1st ed. |
| Ráidu: | Advances in business marketing & purchasing,
v. 19 |
| Fáttát: | |
| Liŋkkat: | An electronic book accessible through the World Wide Web; click to view |
| Fáddágilkorat: |
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Sisdoallologahallan:
- section 1. Dan Nimer
- section 2. Pricing, strategy, and competitive advantage
- section 3. The defining role of value in pricing
- section 4. Pricing capability and pricing innovation.