Visionary pricing reflections and advances in honor of Dan Nimer /
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| Autor kompanije: | |
|---|---|
| Daljnji autori: | , |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Bingley [England] :
Emerald Group Pub.,
2012.
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| Izdanje: | 1st ed. |
| Serija: | Advances in business marketing & purchasing,
v. 19 |
| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
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Sadržaj:
- section 1. Dan Nimer
- section 2. Pricing, strategy, and competitive advantage
- section 3. The defining role of value in pricing
- section 4. Pricing capability and pricing innovation.