Visionary pricing reflections and advances in honor of Dan Nimer /

שמור ב:

מידע ביבליוגרפי
מחבר תאגידי:	ebrary, Inc
מחברים אחרים:	Smith, Gerald E., Nimer, Dan
פורמט:	אלקטרוני ספר אלקטרוני
שפה:	אנגלית
יצא לאור:	Bingley [England] : Emerald Group Pub., 2012.
מהדורה:	1st ed.
סדרה:	Advances in business marketing & purchasing, v. 19
נושאים:	Pricing. Marketing. Purchasing. Electronic books.
גישה מקוונת:	An electronic book accessible through the World Wide Web; click to view
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!

MARC


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008	130129s2012 enka sb 010 0 eng d
020			\|z 9781780529967
020			\|z 9781780529974 (e-book)
035			\|a (CaPaEBR)ebr10649048
035			\|a (OCoLC)822967881
040			\|a CaPaEBR \|c CaPaEBR
050	1	4	\|a HF5416.5 \|b .V57 2012eb
245	0	0	\|a Visionary pricing \|h [electronic resource] : \|b reflections and advances in honor of Dan Nimer / \|c edited by Gerald E. Smith.
250			\|a 1st ed.
260			\|a Bingley [England] : \|b Emerald Group Pub., \|c 2012.
300			\|a xix, 363 p. : \|b ill.
440		0	\|a Advances in business marketing & purchasing, \|x 1069-0964 ; \|v v. 19
504			\|a Includes bibliographical references.
505	0		\|a section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2013. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Pricing.
650		0	\|a Marketing.
650		0	\|a Purchasing.
655		7	\|a Electronic books. \|2 local
700	1		\|a Smith, Gerald E.
700	1		\|a Nimer, Dan.
710	2		\|a ebrary, Inc.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10649048 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 151474 \|d 151474