Visionary pricing reflections and advances in honor of Dan Nimer /
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Övriga skapare: | , |
Materialtyp: | Elektronisk E-bok |
Språk: | engelska |
Publicerad: |
Bingley [England] :
Emerald Group Pub.,
2012.
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Upplaga: | 1st ed. |
Serie: | Advances in business marketing & purchasing,
v. 19 |
Ämnen: | |
Länkar: | An electronic book accessible through the World Wide Web; click to view |
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008 | 130129s2012 enka sb 010 0 eng d | ||
020 | |z 9781780529967 | ||
020 | |z 9781780529974 (e-book) | ||
035 | |a (CaPaEBR)ebr10649048 | ||
035 | |a (OCoLC)822967881 | ||
040 | |a CaPaEBR |c CaPaEBR | ||
050 | 1 | 4 | |a HF5416.5 |b .V57 2012eb |
245 | 0 | 0 | |a Visionary pricing |h [electronic resource] : |b reflections and advances in honor of Dan Nimer / |c edited by Gerald E. Smith. |
250 | |a 1st ed. | ||
260 | |a Bingley [England] : |b Emerald Group Pub., |c 2012. | ||
300 | |a xix, 363 p. : |b ill. | ||
440 | 0 | |a Advances in business marketing & purchasing, |x 1069-0964 ; |v v. 19 | |
504 | |a Includes bibliographical references. | ||
505 | 0 | |a section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation. | |
533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
650 | 0 | |a Pricing. | |
650 | 0 | |a Marketing. | |
650 | 0 | |a Purchasing. | |
655 | 7 | |a Electronic books. |2 local | |
700 | 1 | |a Smith, Gerald E. | |
700 | 1 | |a Nimer, Dan. | |
710 | 2 | |a ebrary, Inc. | |
856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10649048 |z An electronic book accessible through the World Wide Web; click to view |
908 | |a 170314 | ||
942 | 0 | 0 | |c EB |
999 | |c 151474 |d 151474 |