Visionary pricing reflections and advances in honor of Dan Nimer /

Sparad:
Bibliografiska uppgifter
Institutionell skapare: ebrary, Inc
Övriga skapare: Smith, Gerald E., Nimer, Dan
Materialtyp: Elektronisk E-bok
Språk:engelska
Publicerad: Bingley [England] : Emerald Group Pub., 2012.
Upplaga:1st ed.
Serie:Advances in business marketing & purchasing, v. 19
Ämnen:
Länkar:An electronic book accessible through the World Wide Web; click to view
Taggar: Lägg till en tagg
Inga taggar, Lägg till första taggen!

MARC

LEADER 00000nam a2200000 a 4500
001 0000162328
005 20171002063052.0
006 m u
007 cr cn|||||||||
008 130129s2012 enka sb 010 0 eng d
020 |z 9781780529967 
020 |z 9781780529974 (e-book) 
035 |a (CaPaEBR)ebr10649048 
035 |a (OCoLC)822967881 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5416.5  |b .V57 2012eb 
245 0 0 |a Visionary pricing  |h [electronic resource] :  |b reflections and advances in honor of Dan Nimer /  |c edited by Gerald E. Smith. 
250 |a 1st ed. 
260 |a Bingley [England] :  |b Emerald Group Pub.,  |c 2012. 
300 |a xix, 363 p. :  |b ill. 
440 0 |a Advances in business marketing & purchasing,  |x 1069-0964 ;  |v v. 19 
504 |a Includes bibliographical references. 
505 0 |a section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Pricing. 
650 0 |a Marketing. 
650 0 |a Purchasing. 
655 7 |a Electronic books.  |2 local 
700 1 |a Smith, Gerald E. 
700 1 |a Nimer, Dan. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10649048  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 151474  |d 151474