Visionary pricing reflections and advances in honor of Dan Nimer /
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| Institution som forfatter: | |
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| Andre forfattere: | , |
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
Bingley [England] :
Emerald Group Pub.,
2012.
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| Udgivelse: | 1st ed. |
| Serier: | Advances in business marketing & purchasing,
v. 19 |
| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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Indholdsfortegnelse:
- section 1. Dan Nimer
- section 2. Pricing, strategy, and competitive advantage
- section 3. The defining role of value in pricing
- section 4. Pricing capability and pricing innovation.