Marketing semiotics signs, strategies, and brand value /
Gorde:
| Egile nagusia: | |
|---|---|
| Erakunde egilea: | |
| Formatua: | Baliabide elektronikoa eBook |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Oxford ; New York :
Oxford University Press,
2012.
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| Gaiak: | |
| Sarrera elektronikoa: | An electronic book accessible through the World Wide Web; click to view |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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Antzeko izenburuak: Marketing semiotics
- Contemporary marketing and consumer behavior : an anthropological sourcebook /
- Services marketing : integrating customer focus across the firm /
- Entrepreneurial marketing competing by challenging conventions /
- International marketing /
- Handbook of brand semiotics /
- Marketing communication : an intergrated approach /