Marketing semiotics signs, strategies, and brand value /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford ; New York :
Oxford University Press,
2012.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002061922.0 | ||
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| 007 | cr cn||||||||| | ||
| 008 | 120112s2012 enka sb 001 0 eng d | ||
| 020 | |z 9780199566495 | ||
| 020 | |z 9780191617867 | ||
| 035 | |a (CaPaEBR)ebr10523380 | ||
| 035 | |a (OCoLC)778433154 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.122 |b .O78 2011eb |
| 100 | 1 | |a Oswald, Laura R. | |
| 245 | 1 | 0 | |a Marketing semiotics |h [electronic resource] : |b signs, strategies, and brand value / |c Laura R. |
| 260 | |a Oxford ; |a New York : |b Oxford University Press, |c 2012. | ||
| 300 | |a xii, 218 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2012. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Semiotics. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10523380 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 133524 |d 133524 | ||