Oswald, L. R. (2012). Marketing semiotics: Signs, strategies, and brand value. Oxford University Press.
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Chicago Style (17th ed.) Citation
Oswald, Laura R. Marketing Semiotics: Signs, Strategies, and Brand Value. Oxford ; New York: Oxford University Press, 2012.
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MLA (9th ed.) Citation
Oswald, Laura R. Marketing Semiotics: Signs, Strategies, and Brand Value. Oxford University Press, 2012.
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