APA (7th ed.) Citation

Oswald, L. R. (2012). Marketing semiotics: Signs, strategies, and brand value. Oxford University Press.

Chicago Style (17th ed.) Citation

Oswald, Laura R. Marketing Semiotics: Signs, Strategies, and Brand Value. Oxford ; New York: Oxford University Press, 2012.

MLA (9th ed.) Citation

Oswald, Laura R. Marketing Semiotics: Signs, Strategies, and Brand Value. Oxford University Press, 2012.