Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /

Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /

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Bibliographic Details
Main Author: Hatch, Mary Jo
Corporate Author: ebrary, Inc
Other Authors: Schultz, Majken
Format: Electronic eBook
Language:English
Published: San Francisco : Jossey-Bass, c2008.
Edition:1st ed.
Subjects:
Corporate image.
Corporate culture.
Branding (Marketing)
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Item Description:"Reputation Institute publications"--Jacket.
Physical Description:xix, 266 p. : ill.
Bibliography:Includes bibliographical references (p. 247-249) and index.

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