Bearbmagovva

Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /

Čájet eará veršuvnnaid (1)
Furkejuvvon:
Váldodahkki: Hatch, Mary Jo
Searvvušdahkki: ebrary, Inc
Eará dahkkit: Schultz, Majken
Materiálatiipa: Elektrovnnalaš E-girji
Giella:eaŋgalasgiella
Almmustuhtton: San Francisco : Jossey-Bass, c2008.
Preanttus:1st ed.
Fáttát:
Corporate image.
Corporate culture.
Branding (Marketing)
Electronic books.
Liŋkkat:An electronic book accessible through the World Wide Web; click to view
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Fuomášahttimat:"Reputation Institute publications"--Jacket.
Olgguldas hápmi:xix, 266 p. : ill.
Bibliografiija:Includes bibliographical references (p. 247-249) and index.

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