Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
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| Glavni autor: | |
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| Autor kompanije: | |
| Daljnji autori: | |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
San Francisco :
Jossey-Bass,
c2008.
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| Izdanje: | 1st ed. |
| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
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Slični predmeti: Taking brand initiative
- The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
- How to measure and manage your corporate reputation
- Trust the brand corporate reputation management in private banking /
- Stand out from the crowd secrets to crafting a winning company identity /
- Corporate reputation managing opportunities and threats /
- Perception of the public relations function by the internal publics in selected corporates in Nairobi /