Hatch, M. J., & Schultz, M. (2008). Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. Jossey-Bass.
Цитирование в стиле Чикаго (17-е изд.)Hatch, Mary Jo, и Majken Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. San Francisco: Jossey-Bass, 2008.
Цитирование MLA (9-е изд.)Hatch, Mary Jo, и Majken Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. Jossey-Bass, 2008.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.