Total customer value management : transforming business thinking /

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Bibliographic Details
Main Author:	Mahajan, Gautam, 1946-
Format:	Book
Language:	English
Published:	New Delhi Thousand Oaks : Response Books, 2010.
Subjects:	Customer relations. Relationship marketing. Total quality management.
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Total customer value management : transforming business thinking / by Mahajan, Gautam, 1946-

Published 2010

Book