APA (7th ed.) Citation
Mahajan, G. (2010). Total customer value management: Transforming business thinking. Response Books.
Chicago Style (17th ed.) Citation
Mahajan, Gautam. Total Customer Value Management: Transforming Business Thinking. New Delhi Thousand Oaks: Response Books, 2010.
MLA (9th ed.) Citation
Mahajan, Gautam. Total Customer Value Management: Transforming Business Thinking. Response Books, 2010.
Warning: These citations may not always be 100% accurate.