APA-viite (7. p.)
Mahajan, G. (2010). Total customer value management: Transforming business thinking. Response Books.
Chicago-viite (17. p.)
Mahajan, Gautam. Total Customer Value Management: Transforming Business Thinking. New Delhi Thousand Oaks: Response Books, 2010.
MLA-viite (9. p.)
Mahajan, Gautam. Total Customer Value Management: Transforming Business Thinking. Response Books, 2010.
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