Total customer value management : transforming business thinking /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New Delhi Thousand Oaks :
Response Books,
2010.
|
| Schlagworte: | |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|
Inhaltsangabe:
- Prologue: from best practices to next practices
- Total CVM and the company
- The fundamentals
- Existing programmes and total CVM
- The customer bill of rights and the circle of promises
- Strategic and operational managers and total CVM
- Total CVM and sales and marketing: chief marketing officer
- Total CVM: support, staff and operational managers
- The frontline people
- Bottom-up total CVM: customer-circles
- Total CVM and certification
- Epilogue: total CVM at Glacier Products.