Total customer value management : transforming business thinking /
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
New Delhi Thousand Oaks :
Response Books,
2010.
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| Θέματα: | |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- Prologue: from best practices to next practices
- Total CVM and the company
- The fundamentals
- Existing programmes and total CVM
- The customer bill of rights and the circle of promises
- Strategic and operational managers and total CVM
- Total CVM and sales and marketing: chief marketing officer
- Total CVM: support, staff and operational managers
- The frontline people
- Bottom-up total CVM: customer-circles
- Total CVM and certification
- Epilogue: total CVM at Glacier Products.