Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Nairobi :
Daystar University,
2010.
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| Soggetti: | |
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| Descrizione del documento: | A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administration in Marketing and Strategic Management. |
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| Descrizione fisica: | xii, 86 p. : ill. |
| Bibliografia: | Includes bibliographical references and index. |