Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
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| Главный автор: | |
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| Формат: | |
| Язык: | английский |
| Опубликовано: |
Nairobi :
Daystar University,
2010.
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| Предметы: | |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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| Примечание: | A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administration in Marketing and Strategic Management. |
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| Объем: | xii, 86 p. : ill. |
| Библиография: | Includes bibliographical references and index. |