Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
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| Glavni autor: | |
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| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
Nairobi :
Daystar University,
2010.
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| Teme: | |
| Oznake: |
Bez oznaka, Budi prvi tko označuje ovaj zapis!
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| Opis predmeta: | A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administration in Marketing and Strategic Management. |
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| Opis fizičkog objekta: | xii, 86 p. : ill. |
| Bibliografija: | Includes bibliographical references and index. |