Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
Nairobi :
Daystar University,
2010.
|
| Témata: | |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|
MARC
| LEADER | 00000cam a22000002 4500 | ||
|---|---|---|---|
| 001 | 0000049779 | ||
| 003 | Daystar | ||
| 005 | 20190826162306.0 | ||
| 008 | 121105s xx 000 0 eng d | ||
| 952 | |0 0 |1 0 |4 0 |6 HF_5415_130000000000000_M33_2010 |7 0 |9 80382 |a DUN |b DUN |c AFR |d 2017-09-28 |l 0 |o THES HF5415.13.M33 2010 |p BK88726 |r 2017-09-28 00:00:00 |w 2017-09-28 |x 88726 |y THES | ||
| 952 | |0 0 |1 0 |4 0 |6 HF_5415_130000000000000_M33_2010 |7 0 |9 80383 |a DUA |b DUA |c AFR |d 2017-09-28 |g 0.00 |l 0 |o THES HF5415.13.M33 2010 |p BK94530 |r 2017-09-28 00:00:00 |t c |w 2017-09-28 |x 94530 |y THES | ||
| 999 | |c 41007 |d 41007 | ||
| 040 | |a Daystar |d EOtanga |c DUL | ||
| 050 | 0 | 0 | |a HF5415.13 |b .M33 |
| 100 | 1 | |a Mbalya, Richard. |9 7929 | |
| 245 | 1 | 0 | |a Determining whether branding of locally manufactured car products increases brand preference : |b a case of autoshops in Nairobi / |c Richard Mbalya. |
| 260 | |a Nairobi : |b Daystar University, |c 2010. | ||
| 300 | |a xii, 86 p. : |b ill. | ||
| 500 | |a A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administration in Marketing and Strategic Management. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Branding ( Marketing) |9 3561 | |
| 908 | |a 121105 | ||
| 942 | |c THES |2 lcc | ||