Services marketing : integrating customer focus across the firm /

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Bibliographic Details
Main Author:	Zeithaml, Valarie A.
Other Authors:	Bitner, Mary Jo, Gremler, Dwayne D.
Format:	Book
Language:	English
Published:	Boston : McGraw Hill, 2009.
Edition:	5th ed.
Subjects:	Customer services. Marketing. Services industries > Marketing.
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Services marketing : integrating customer focus across the firm / by Zeithaml, Valarie A.

Published 2009

Book