Services marketing : integrating customer focus across the firm /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw Hill,
2009.
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| Edition: | 5th ed. |
| Subjects: | |
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| Physical Description: | xxviii, 708 p : ill. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0071263931 : |