Services marketing : integrating customer focus across the firm /
Sparad:
| Huvudupphov: | |
|---|---|
| Övriga upphov: | , |
| Materialtyp: | Bok |
| Språk: | engelska |
| Utgiven: |
Boston :
McGraw Hill,
2009.
|
| Upplaga: | 5th ed. |
| Ämnen: | |
| Taggar: |
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MARC
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| 100 | 1 | |a Zeithaml, Valarie A. | |
| 245 | 1 | 0 | |a Services marketing : |b integrating customer focus across the firm / |c Valarie A. Zeithaml. |
| 250 | |a 5th ed. | ||
| 260 | |a Boston : |b McGraw Hill, |c 2009. | ||
| 300 | |a xxviii, 708 p : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
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| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Services industries |x Marketing. | |
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| 700 | 1 | |a Gremler, Dwayne D. | |
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