Marketing research : measurement and method : a text with cases /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York : London :
Macmillan ; Collier Macmillan,
c1984.
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| Edition: | 3rd ed. |
| Subjects: | |
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| Physical Description: | xvi, 794 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0024217808 |