Tull, D. S., & Hawkins, D. I. (1984). Marketing research: Measurement and method : a text with cases (3rd ed.). Macmillan ; Collier Macmillan.
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Chicago Style (17th ed.) Citation
Tull, Donald S., and Del I. Hawkins. Marketing Research: Measurement and Method : A Text with Cases. 3rd ed. New York : London: Macmillan ; Collier Macmillan, 1984.
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MLA (9th ed.) Citation
Tull, Donald S., and Del I. Hawkins. Marketing Research: Measurement and Method : A Text with Cases. 3rd ed. Macmillan ; Collier Macmillan, 1984.
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Warning: These citations may not always be 100% accurate.