Data-driven marketing the 15 metrics everyone in marketing should know /

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Bibliographic Details
Main Author:	Jeffery, Mark, 1965-
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, c2010.
Subjects:	Marketing research. Marketing > Mathematical models. Marketing > Case studies. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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