APA (7th ed.) Citation

Jeffery, M. (2010). Data-driven marketing: The 15 metrics everyone in marketing should know. Wiley.

Chicago Style (17th ed.) Citation

Jeffery, Mark. Data-driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Hoboken, N.J.: Wiley, 2010.

MLA (9th ed.) Citation

Jeffery, Mark. Data-driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Wiley, 2010.