Marketing research : measurement and method : a text with cases /
שמור ב:
| מחבר ראשי: | |
|---|---|
| מחברים אחרים: | |
| פורמט: | ספר |
| שפה: | אנגלית |
| יצא לאור: |
New York : London :
Macmillan ; Collier Macmillan,
c1984.
|
| מהדורה: | 3rd ed. |
| נושאים: | |
| תגים: |
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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MARC
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| 008 | 830401s1984 nyua b 00110 eng | ||
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| 082 | 0 | |a 658.8/3 |2 19 | |
| 100 | 1 | 0 | |a Tull, Donald S. |
| 245 | 1 | 0 | |a Marketing research : |b measurement and method : a text with cases / |c Donald S. Tull and Del I. Hawkins. |
| 250 | |a 3rd ed. | ||
| 260 | 0 | |a New York : |b Macmillan ; |a London : |b Collier Macmillan, |c c1984. | |
| 300 | |a xvi, 794 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing research |x Case studies. | |
| 650 | 0 | |a Marketing research. | |
| 700 | 1 | 0 | |a Hawkins, Del I. |
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