Marketing research : measurement and method : a text with cases /

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Bibliographic Details
Main Author:	Tull, Donald S.
Other Authors:	Hawkins, Del I.
Format:	Book
Language:	English
Published:	New York : London : Macmillan Pub. Co. ; Collier Macmillan, c1987.
Edition:	4th ed.
Subjects:	Marketing research > Case studies. Marketing research.
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