Promotional strategy : managing the marketing communications process /

Promotional strategy : managing the marketing communications process /

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Bibliographic Details
Main Author: Engel, James F.
Other Authors: Kinnear, Thomas C., 1943- (joint author.), Warshaw, Martin R. (joint author.)
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1979.
Edition:4th ed.
Subjects:
Advertising.
Marketing > Management.
Marketing.
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